By June 2003, I had been dabbling in Internet Marketing for a little over two years and I suppose I could put this period down to the learning curve which set me on my now, undiverted road to earning my living through the many exciting opportunities that Internet marketing has to offer. During this time I admit I was guilty of jumping about from one system or method to another, buying several Internet marketing software products along the way, and believing that each one would do exactly what was claimed on the sales page.. Then I woke up!

“Get One Million Visitors To Your Website” and “Build A 100,000 Member Opt-In List In Days” were just a couple of the plethora of wild claims that sucked me in and I truly believed that it was a foregone conclusion that I would have an extremely successful online business just by investing in a handful of Internet marketing software tools, or maybe a winning system set out ever so concisely in a well crafted Internet marketing ebook tutorial. How wrong I was..

Oh I’m not suggesting that all Internet marketing software products are to be avoided at all cost and considered nothing more than a scam. Far from it! What I will say is that most Internet marketing entrepreneurs have a different modus operandi, and will exploit the many methods of creating opportunities in different ways, and therefore what works for one marketer may not necessarily work for another. For example, a butcher would not benefit from the purchase of a sewing machine.. at least not in his butchery department!

Most software products, and Internet marketing software is no different, will typically perform tasks that could be performed manually and without any assistance from scripts or coding. Employing the use of software designs will usually mean that the task is completed in a fraction of the time, and since we all agree that time is money, it could well be argued that using any Internet marketing software product will in fact save you money. But will it?

When considering the purchase of any Internet marketing software products there are several questions you will need to ask in order to identify the effectivity of that software within your working canvas. You should never move the goal posts to accommodate use of any Internet marketing software tool. If it does not work with you, then do not even consider it! Here are just a few of the questions you should be asking yourself when considering any software purchases..

1/.What exactly does this software do?

2/.Does this software achieve what it claims?

3/.Will it help me in my Internet marketing endeavours?

4/.Is it value for money?

5/.How easy is it to use?

6/.White hat or not so white?

7/.One off payment, monthly fees or both?

8/.Am I able to download and evaluate?

9/.What other software has this company produced?

10/. Is there a moneyback guarantee with this product?

you will ideally need to research your product before purchase and hopefully you will get a positive answer to the questions listed above. But here also is where you can benefit from reading through Internet marketing software reviews and save time doing the research yourself. There are many advantages to be gained from reading Internet marketing software reviews apart from the obvious time saving factor.

Firstly, the review will often be composed by an individual who is not in the market for a product of that type and will therefore offer a less biased opinion of usefulness, ease of operation and price. The reviewer will seldom read any sales copy before he carries out his inspection of any Internet marketing software, but will more often than not refer to the help pages associated with the product for overview and technical specifications, thereby avoiding being swayed by advertising slogans, subliminal effects and clickbank bar graphs.

Another good reason for reading Internet marketing software reviews is that you are presented with the opportunity to compare different software programs that claim to achieve similar results. There is an obvious advantage of reading reviews on the same page so to speak, which will often prevent you from comparing an apple with an orange. Yes they are both appetizing fruits, but both leaving a different taste in the mouth.

Personally, I very often refer to my favorite Internet marketing software review sites purely to familiarize myself with information on all the different software available within one particular genre. In the past I have discovered software I did not know was available before I referred to the review pages.

Nowadays, I choose my Internet marketing software very carefully. I detest having to request a refund because the software is not suitable for my needs, or does not achieve what the sales page says it will. Remember there is a great deal of Internet marketing software around that does everything that the vendor claims it will.. You still need to ask yourself if that particular chore will assist your campaigns. It is not necessarily the software seller’s fault if it does not work for you!